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Writer Shin Subin
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Subject Gangdong-gu’s Card-type local currency, Bitsalmoney

It was found that 80% of the recharge amount of the card-type local currency ‘Gangdong Bitsalmoney’ in Gangdong-gu, Seoul (Lee Jung hun) was used by local small businesses.

On the 26th, Gangdong-gu used artificial intelligence (AI) techniques to extract charging and payment data from July last year to April this year. It was analyzed that 82% of the recharge amount led to the sales of small businesses in the area.

Since November 2020, payments of more than b1 billion won have been steadily generated very month, and the effect of increasing sales is also evaluated.

By industry, the payment amount was the highest in life-related industries related to food, clothing, shelter, education and hospitals. The issuance of local currency was interpreted as7 having an effect on the daily consumption of residents and small business establishments.

There were also a lot of use of combs by local residents. The effect of influx of external sales was confirmed as the proportion of charging and settlement amount was high among residents of Songpa-gu, Gangnam-gu, Gwangjin-gu, Seoul, and Hanam-si, Namyangju-si, and Seongnam-si, which are adjacent to Gangdong-gu.

Mayor Lee Jung hun said, “The issuance of Gangdong-type local currency has been quantitatively proven to be effective in supporting the economic consumption of residents and sales of small businesses. We will come up with a customized local currency operation plan for businesses and small businesses,” he said.

Overall, the use of card-type local currency has very positive effects and was a great opportunity for external sales inflow.

Meanwhile, Gangdong-gu plans to conduct AI analysis of 'Gangdong Love Gift Certificate', another local currency, until October.